Articles
Article publishing is truly a double edged sword. A well written and well published article will serve two fundamental purposes. Firstly, it will help to drive highly targeted traffic to your website. Secondly, by utilising sensible anchor text for the resource links within the article, you can raise the link popularity of your website.
There is a third advantage, often overlooked, in that a well written article can help to support the notion that your website or company are an authority upon the topic in question.
It is true that a person with even the most basic copywriting skills can achieve the first two goals; but would you really want your company to be represented by articles that are riddled with grammatical errors, bad sentence structure and generally read badly?
Our copywriting team are all first class writers, and this is apparent when you read one of their articles, take this brief excerpt as an example:
"The greatest challenge faced by the interior designer when attempting to exploit a living space by the use of lighting is that of balance. Whilst discrete lighting may accent the subtleties of the decoration it will generally not provide sufficient lighting for a workspace and a compromise needs to be found; this can be achieved by the use of the three major types of lighting in harmony.
The first type of lighting is known as Ambient lighting and provides and overall or background light which will define the space and make the area safe and easy to move around in. Accent lighting is the second type; it is used to highlight features or objects and draw the eye. Lastly we have Task lighting; as the name implies, this type of lighting is used to illuminate work areas such as a kitchen worktop or an office desk."
As you can see, this is a well written, informative piece of text that could certainly be used comfortably to represent a companies image. This is typical of the quality articles we supply daily to many clients. You may also download a larger example in PDF form below.
Sample – The Essence of Lighting Design
Quality articles are not the whole of the story however; you need to consider where and how these articles will be distributed. At Decurro Ltd, we have a very good relationship with most of the major article repositories, our authors hold Expert Author status with most of them. You can be guaranteed of an excellent chance of syndication by allowing us to publish your articles for you.
Please feel free to contact us and discuss your article needs.
