Press Releases
A well written, properly presented press release can be a useful tool. Not only will it increase the reach of your organisation by keeping it under the public eye, it can also be used in a similar fashion to an article. By keeping the release key phrase focused, and including a resource link, it can help to drive targeted traffic to your site and raise link popularity.
It should be noted however, that the top press release repositories do not allow HTML code within the submitted release, this means that a themed link is not an option, only a full URL can be used. Although this is less productive than a link using good anchor text, we work on the fact that every link is a good link.
By undertaking a press release campaign, you will be opening up a new channel of distribution, one that is far less exploited than the SEO article route. Although we would recommend running such a campaign alongside a similar article campaign for maximum distribution.
A press release is a tricky thing to write, it must be completely factual, the top press release sites will not accept pure fantasy and fabrication. Our writing team agree, that writing a good press release is one of the hardest tasks they have to perform.
If you would like to discuss your press release requirements, please feel free to contact us.
