Decurro Ltd

Posts Tagged ‘Copywriting’

Having been in the freelance field for quite some time, we have come to realise that the best type of client, are those which become closely involved with our business.

We have several clients who fall into this category, and we supply them with all of their copy writing requirements. This means we get to know how they work, and we gain a greater understanding of the results they expect and how we can best achieve them.

Over the last two months, we have gained another valuable client who has become one of our preferred customers. They are a web design company named Diverse Solutions who specialise in creating websites for the Real Estate industry in the United States.

We have provided them with website content on an ongoing basis for quite some time now, and hope to continue working closely with them in the coming future.

Today, here at Decurro Ltd, we set a new company record. During the course of the day, we have submitted over 150 separate pieces of work, to article repositories and press release syndication sites. This marks our most productive day by far, certainly a huge amount of effort was supplied by the team today.

Previously, our daily record had been just short of 100 submissions, so today drives right through our previous best and out the other side by an extra 50%. Thanks to the team for pulling out all stops and steaming on with todays workload so efficiently.

We have a monthly project with a the guys over at Kiora Medical Spas. We provide them with SEO focused articles and submit them to major article repositories. One of the things we like to do is check upon how often particular key phrases pull traffic.

We found it quite amusing that the key phrase “Brazilian waxing” has generated more SERP hits than any other. One must wonder why these people are using this particular search term, are they trying to find a salon that performs the service? Or are they looking for something else? After all, they do say that a high percentage of internet traffic is adult related, and that the internet is the worlds largest pornography resource.

We have recently completed a project which involved writing reviews for some on-line casinos. The client specified which ones, then supplied us with accounts, each of which had $50 of funds deposited, for our copywriting team to use as test money. They told us that if any of the writers won anything, they could keep it.

Much to our amazement, one of our team actually walked away from a casino with over $200 in the bank! He tells us that he discovered a Tomb Raider video slot, and being a big fan of Lara Croft decided to give it a spin (bad pun). Lara was nice enough to gift him with a jackpot! This netted him more cash than the actual review writing did! Good luck to him, and thanks to a great client for allowing him to keep it.

We have recently completed a two month project for a client, over this time period we produced one SEO focused article and one press release per day. These we submitted to the major article repositories and press release syndication sites.

Because we were performing this task slowly, across a two month time span, we were able to monitor the effects of this campaign in great detail. The results of our analysis would seem to support our opinion, that a combined article submission and press release campaign, is the optimum way to both build link popularity and generate traffic at the same time.

We witnessed plenty of new back-links emerge for the client site in question, along with lots of web traffic with the published article and press release pages as the referring URL. We have asked the client to monitor both traffic and back-links over the coming months and inform us of how things progress.