Decurro Ltd

Posts Tagged ‘Copywriting’

We have just won a project to supply upward of 5000 words per day to a major resource site (we have been asked to keep the site name under wraps for the time being). This is a fine catch for us, as it allows our copywriting team to display their real talent. Most of our copywriting work tends to be very SEO targeted, usually key phrase driven, and used to drive traffic to a specific website using certain search terms.

This particular contract is very different. Each of the pieces has to be researched thoroughly before being produced, as everything must be factually correct and will be used as content for an on-line encyclopedia. The writers involved in this project are pleased to be allowed to produce quality work, without keyword density restrictions being in place.

We have just completed a project for Poker Evolver, a poker tool which can analyse play style and manage bankroll at many on-line poker rooms. We were asked to produce some copy that would be used for the release of a new version of the software.

Although this was a fairly small project, it was different to the run of the mill SEO focused articles we are often asked to produce. Firstly due to the fact the project brief was so useful, quite often we are given nothing more than a sentence in an email as a project brief. The second reason was because the project made sense. OK that sounds odd right? Let me explain. usually we are asked to produce copy, with no idea how or where it will eventually be used. With this project, it was clear that it was going to be used as a build up to a software release. This actually makes work quite fun for us, as we feel like we are contributing something worthwhile.

Thanks to the Poker Evolver team for getting us involved, we look forward to working with you again in the future.